Surveys involve readership and publishers of popular periodicals only (see two types, described below) a mix of national, regional, and local periodicals, both urban and rural areas, and both non-digital and digital (on-line) periodicals.


To be clear, the definition of periodicals for our purposes: Periodical publishing refers to the publication of printed materials such as magazines, scholarly journals, trade journals, and yearbooks. Often referred to as periodicals or serials, these published works are issued on a regular schedule, either daily, weekly, monthly, bimonthly, quarterly, or yearly. Periodicals may contain information about current events, latest trends, research, and newest products. As there is a periodical for every field, it is often considered as the best source for both current and hard-to-find information.


There are two general classifications of periodicals: scholarly and popular. Scholarly periodicals, such as journals, are used to disseminate research findings and scholastic reviews. They are written by field experts, professors, and researchers.


Examples of scholarly periodicals are Journal of Psychology and Contemporary Sociology. On the other hand, popular periodicals, such as magazines, are written for the general public often to provide entertainment and up-to-date information. These are written by reporters, staff writers, and freelance authors. National Geographic, Time Magazine, and People magazine are examples of popular periodicals

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