Surveys involve authors and publishers of books, both non-digital and digital (e-books). Surveys will cover authors and publishers in both self-publishing and traditionally published enterprises


To be clear, the definition of book for our purposes:


Book publishing involves the production and distribution of fiction or non-fiction books and other related products such as e-books and audio books. Traditionally, book publishers initially shoulder the expenses for book production and only recover their expenses after the books are sold. Publishing then requires the participation of literary agents who handles the negotiation of contract with a publisher in exchange for a percentage (usually 10 to 15 percent) of the author earnings.


However, the process of publishing has changed with the advent of the internet and technology. New types of publishers consequently emerged, namely self-publishers and e-book publishers, eventually eclipsing traditional publishers as more authors self-publish and more readers shift to electronic format.


Self-publishing refers to publication of book by the author. The author takes control of the entire publication process such as cover design, formatting, editing, distribution, and marketing. The author also has the option to either hire freelancers or self-publishing/author services companies to do the job for them.


Print on Demand (POD)

Print on Demand technology is a catalyst to the rapid growth of self-publishing business. Replacing the traditional build to order model, POD model allows small to large publishers print single copies/small print runs upon demand of readers. Print on Demand provides numerous advantages for publishers, namely: reduced cost for printing, inventory materials, and other overheads; removal of storage facilities; and easier printing set up.


Electronic publishing

Electronic books or e-books refer to a publication of books in a digital format, the most popular of which are pdf and epub. E-books usually have a printed book counterpart though they may currently exist without such equivalent. E-books may be available for free or purchased at a price much lower than printed books.


Electronic publishing has gained popularity from 2007 onwards, with the release of dedicated e-readers, such as Amazon’s Kindle, multi-purpose devices, such as Apple’s iPhone and iPad, and other digital devices with e-reader applications. Currently, sales from e-books exceed those of printed books, especially of hardback covers. In fact, e-books constitute 40% market shares of books sold in the United States alone.

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