We are a group of professionals from various parts of the publishing industries that discovered we all had the same frustration. We are all curious about the many issues regarding people we are supposedly serving, but most of what we wanted to know either doesn’t exist anywhere or is horribly expensive to acquire.
So we decided to ask you about your history and your opinions about the industry – the newspapers, periodicals, and book publishing – in a series of ongoing surveys. We also figure that if we are curious about these things, so are you. Therefore, our policy on all the surveys we conduct is for all participants – everyone who answers the poll – to receive the full results the moment they are finalized.
The idea is simple. We are supposed to be serving an industry that we don’t think we know enough about. We’re going to change that by providing the information we’re all eager to know.
To ensure that the surveys have validity, two primary principles need to be respected:
• First, we need to ensure we are in control of the statistical viability of the “subject pool” on all surveys. In other words, we are sending surveys to people we know are members of the sector of our various industries. These people are either randomly selected or are carefully matched to represent a portion of their overall population. Only those people receiving an invitation to the survey can respond, and each can respond only once.
• Second, we will publish the results of each survey only after a particular number of respondents have been reached. Usually, this will be possible within two weeks. How many respondents are “enough” varies depending on the survey. Many times, the criteria will be of statistical significance that one can be confident the results accurately represent the sector as a whole. At other times, with smaller sectors, that is not possible, so a different criteria (and different subject pool selection methodology) is used.
If you are reading this, it is likely that you have received one of our surveys, and we appreciate that you are as eager to be informed as we are. We look forward to your answers!